Let’s face it. Most of the companies are focused on Sales and Marketing way more than on Conversion Rate Optimization and that can really damage the income in the long run.
We all know that creating new Marketing Campaigns can be exciting and fun but why wasting the budget with a funnel that is not optimized properly?
Conversion Rate Optimization as a process can severely upgrade your income and take your game at whole another level. Nowadays, when the costs for marketing are going high you must be sure that your funnel is converting at the highest level.
Where do the prospects make the first decision for your company?
It all starts with your first impression. It can be your ad, your cold email, your cold call, or something else that will grab the attention of your prospect. At this moment, they are creating an image for your company and if your message is on the point you will implant a seed in their brain about something new, big, and exciting that will help them in a big way.
You must make sure that your ad stands out from all the others and that creates enough curiosity for the prospect.
Next Step? The Landing Page.
As most of the companies B2B or B2C are creating ads on various platforms they are:
– Driving their prospect to their landing page they usually are doing this to introduce them to the service that the company is offering (usually their Homepage)
OR
– To explain the problem of the prospect and to tell them that the company have a solution for what they are experiencing (usually a Landing page that leads to the Homepage or Lead form)
Throwing things randomly on your LP most of the time results in a very small CR (< 2%) leaving their potential clients confused and not interested in the service they are offering.
Finally, the Lead Form.
Bombarding the prospect with 12 fields at your Form Page is not efficient and won’t do the job.
Your prospects are busy people who randomly landed on your page. So, let’s say that you have already a good CRO team that did a good job at your LP but when they come to the most glorifying moment when you should get their info, they enter in a maze of 12 fields and usually turn off the page instantly.
Don’t be that company.
CRO should not be used only for your TOF.
Your email flow, the SEO, your pre-landers should all be properly optimized in order to get the desired results.
Copywriting should be your friend as well. Never underestimate the power of a good paragraph that can warm your prospect so well that they will instantly submit the Form and turn them into long-lasting customers.
In conclusion, the power of CRO and a well-built team can make a huge difference in the success of the company practically overnight (as long as they know how to do it). When you combine all the spheres together you get a great business with enormous potential.